MARCH
FOR HUMAN DIGNITY COLLECTS UNDERWEAR FOR LOS ANGELES HOMELESS
Rain
Doesn’t Dampen Enthusiasm as Los Angeles Mission’s
5th Annual March Proclaims the Essential Dignity of All People,
Regardless of Their Circumstance
(Los Angeles
California) --- February 21, 2005
When
it comes to restoring personal dignity to a homeless person,
new underwear can make a big difference. The Los Angeles Mission,
in more than 50 years of service, has learned that fact –
which is the inspiration for the annual March for Human Dignity.
.
Braving
heavy downpours, more than one hundred stalwart supporters
of the Los Angeles Mission took to the streets Monday, to
help the Mission collect some of the nearly 49,000 pairs of
underwear it will distribute in the next 12 months. Guess?
was a sponsor of the event.
Led by
a Los Angeles Fire Department engine, a color guard from the
Encino based 2nd Battalion, 23rd Regiment U. S. Marine Corps
Reserve, actress Apollonia Kotero, LAPD Area Commanding Officer
Captain James A. Rubert, Los Angeles Mayors aide Armen Ross
and Mission President Marshall McNott, the gathering of church
groups, civic club representatives and individuals walked
down Fifth Street from the Riordan Library to the Mission.
“The
homeless are out all day in weather like this.” said
McNott. “We can weather an hour and a half in rainy
weather to raise awareness about the problems they face. I
am often told by our guests that being treated with dignity
and respect by the staff and volunteers at the Los Angeles
Mission is one of the reasons they like our mission so much.
Sometimes we take for granted the dignity ‘triggers’
of people who are homeless, and they need not only our attitude
of dignity but practical items such as a new pair of underwear.”
“We
thank all of those who are joining us today and bringing underwear,”
McNott added. “We especially thank our sponsor for today’s
event, Guess? The company has made a generous financial donation,
as well as a generous gift of new clothing items
Including
underwear from clothing drives by several organizations, thousands
of pairs of new underwear, socks and t-shirts were donated
to the Los Angeles Mission. Marchers dropped off their donations
in huge bins located at the Mission as they ended the march.
The Mission usually receives an average of only 10,000 underwear
donations a year, far less than the 49,000 it distributes
annually.
“Basic
human dignity is the right of everyone,” said actress
Apollonia Kotero. “I’ve been coming to the Los
Angeles Mission to volunteer for years – and you can
see how rebuilding self-respect and dignity helps these men
and women find success in getting off the streets and sidewalks
and the alleys and tents they call home.”
George
Wiley is now a chaplain working at the Los Angeles Mission,
but he once lived on the street. He graduated from the Mission
program in 1999. “You lose hope on the street, and the
Mission is a place of hope. It means a lot to get new socks
and underwear. It shows to people that the world isn’t
all bad,” Wiley says. He often speaks to groups and
the homeless, using his experience on the streets as a way
to reach others and encourage them to come to the Mission.
There
are growing concerns for the welfare and dignity of those
living in boxes and using the sidewalks and streets as public
bathrooms. The Los Angeles Mission refers to the area as “Hope
Central” – helping people find their way off the
unsanitary and dangerous streets and into safe, secure and
productive lives.
For over
50 years, the Los Angeles Mission has served the people of
Hope Central (known as Skid Row), providing emergency services
such as shelter, food, clothing, as well as professional medical
and dental services. In addition, the Los Angeles Mission
also offers long-term residential rehabilitation programs
including education, job training/placement, transitional
housing and counseling. More information is available at www.losanglesmission.org.
Established
in 1981, GUESS? began as a jeans company and has since successfully
grown into a global lifestyle brand. Today, GUESS? designs,
markets and distributes full collections of women’s,
men’s and children’s apparel as well as accessories.
Throughout the years, the GUESS? image has been portrayed
in unforgettable, innovative campaigns that have made the
brand a household name. GUESS? is distributed throughout the
United States and Canada in fine department and specialty
stores, its retail and factory stores, and on its online store
GUESS.com. GUESS? has licensees and distributors in South
America, Europe, Asia, Africa, Australia and the Middle East.
In addition to shopping online, you can find more information
on GUESS? at www.guess.com.
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