HOMELESS CHILDREN ARE “KINGS AND QUEENS” FOR A DAY AT THE LOS ANGELES MISSION

Dole Fresh Vegetables served up a giant “Bottomless Bowl of Salad” with the help of celebrities and volunteers.

(Los Angeles California) --- August 23, 2003

Peals of laughter filled the air as children slid down a huge inflatable slide at the Los Angeles Mission’s 3rd Annual End of Summer Block Party. The slide – along with a dozen other carnival activities – helped create a fun and safe atmosphere for nearly 1,000 homeless children on this hot, sunny August afternoon.

With the number of homeless families increasing, the Los Angeles Mission continues to make an active effort to reach out to the community by providing services that will help make “back to school” a little easier for kids. In addition to Cedar Sinai’s Coach for Kids providing free immunizations at the carnival, each child walked away with a brand new backpack full of school supplies. Many homeless children face excruciating instability in their daily lives. Moving from shelter to shelter, experiencing strange and infrequent meal times and a lack of supervision aggravate their existence. By providing a brand new backpack full of school supplies, the Mission takes one worry off the children’s minds – and the minds of their parents.

“We know that giving a homeless child a backpack is not a permanent fix to the problems they face,” says Marshall McNott, president and CEO of the Los Angeles Mission. “But it is an important gesture to let them know that we care. The End of Summer Block Party provides a safe place for them to come and spend some time away from the harsh streets and experience a day to simply be a kid.”

Celebrities* were on hand with over a hundred other volunteers to man game booths and to serve up hot dogs. Dole Fresh Food’s giant “Bottomless Bowl of Salad” joined the BBQ menu. The salad weighed nearly one-half ton in all. (Now that’s a lot of lettuce!) It took a crew of 10 people approximately four hours to create and serve it. Dole’s new “Five-A-Day the Color Way” program, instituted by the Produce for Better Health Foundation, promotes consumption of fruits and vegetables and other healthy eating habits for kids. Parents of the children received nutritional information during today’s event. This is especially important as many of the kids simply do not have nutritious and balanced diets.

Other corporate funding for the event came from PacifiCare Health Systems, one of the nation’s largest consumer health organizations. PacifiCare serves more than 3 million health plan members and approximately 9 million specialty plan members nationwide. PacifiCare offers individuals, employers and Medicare beneficiaries a variety of consumer-driven health care and life insurance products. Currently more than 99 percent of PacifiCare’s commercial health plan members are enrolled in plans that have received Excellent Accreditation by the National Committee for Quality Assurance (NCQA). PacifiCare’s specialty operations include behavioral health, dental and vision, and complete pharmacy and medical management through its wholly owned subsidiary, Prescription Solutions. More information on PacifiCare Health Systems is available at www.pacificare.com.

For over 50 years, the Los Angeles Mission has served the people of Hope Central (known as Skid Row), providing emergency services such as shelter, food, clothing, as well as professional medical and dental services. In addition, the Los Angeles Mission also offers long-term residential rehabilitation programs through its Urban Training Institute, including education, job training, transitional housing and counseling.

*Celebrity servers included:
Tyra Banks (Super model), Ken Howard (Crossing Jordan), Constance Zimmer, Ashley Williams (Good Morning Miami), Jeremy Renner (S.W.A.T.), Penn Badgley (Do Over), Courtney Peldon (Boston Public), Phillip Rhys (Nip/Tuck), John Silverman (The Single Guy), Parker McKenna Posey (My Wife and Kids), Courtnee Draper (The Bold and the Beautiful) and Apollonia (Purple Rain).

 

 

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